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GURLS TALK RELEASE JERSEY WITH NIKE LONDON

8 July 2019



Gurls Talk 👯, founded by Activist and Model Adwoa Aboah organised an IRL link up with her online community for young women to discuss issues, life experiences and share advice on topics such as finances.

📍 Hosted in Nike Lab 1984 LDN, the digital platform organised a number of events from talks on personal branding to fitness classes. Gurls Talk’s collaboration with Nike is so important because at a time where women’s sport is being celebrated and their stories are being heard, it brings together a community of young girls to help them recognise that they too can reach their potential and achieve their goals in life. 

To further celebrate this community, Nike teamed up with Gurls Talk to create a limited edition Football Jersey 🎽. The black shirt features Adwoa’s initials ‘AA’ emblazoned on the chest beneath both the Nike and Gurls Talk logo. On the back, her lucky number ‘3’ can be boldly seen. 

What do we get when the Nike + Gurls Talk worlds collide? Fire. 🔥

Available at Nike.com












Images not owned by INMYJERSEY.









LAPP X DAILY PAPER

4 July 2019






If you’re a follower of @LAPPTheBrand, you would have noticed hints of a LAPP X Daily Paper collaboration. Recently, LAPP founder Leomie Anderson and Daily Paper finally took to Instagram to announce their partnership. 💙

Together, they have created a limited edition blue tie-dye co-ord set for women that have been seen on the likes of Ms Banks and the founder/supermodel herself.

This LAPP X Daily Paper drip defines what we call Athleisure, with it’s fashion detailing and sporty silhouettes suitable for a workout and everyday wear, which will have us all preparing us for a real hot girl summer. 🔥🔥🔥

Available online www.lapthebrand.com / www.dailypaperclothing.com and in store Daily Paper (Amsterdam).

Scroll for a 👀 of some looks.



















Images not owned by INMYJERSEY.


NAIL ART INSPIRED BY THE WOMEN’S WORLD CUP

27 June 2019



For those alike, the buzz surrounding the Women’s World Cup 2019 💥 accelerated after Nike revealed it’s uniform for 14 of the 24 competing nations and has now intensified as the remaining 8 teams have reached the quarter final stage. ⚽

Predictably, the sense of pride at this stage of the competition is huge and fans or casual spectators may choose to back their country by simply wearing their jersey, waving their country flag or- an even better suggestion, getting genius nail art 💅 inspired by the Women’s World Cup as demonstrated by NAF! Salon (Glasgow). 

To commemorate the event, NAF! Salon’s badass nail technicians uniquely created jersey inspired sets and teamed up with HypeBae to reveal them. 

As can be seen, some of the nail art includes polkadots and the white, blue and red to represent the France team. A Nike Swoosh or Adidas’ three stripes to represent the brand logo of the jersey and a selection of nail paint to match the colours of the jerseys.


Scroll for some serious inspo 👀




FRANCE.










SCOTLAND.










CHINA.











AUSTRALIA.











This post is not sponsored.
Images not owned by INMYJERSEY.






ADIDAS X ALEXANDER WANG SEASON 5 DROP 2

5 June 2019






The second drop of the Adidas Originals x Alexander Wang Season 5 landed last week and we’ve had time to fully take it in. 🎉

In this collection, Wang extends Athleisure to include “club leisure”, combining the worlds of clubbing and sports to create the 80’s inspired vision.

Designed to be worn in the club or the gym, the collection includes pieces such as the mesh lined retro track pants, wrap around skirts, towel hoodies and the ‘Futureshell’ which can be described as a pair of futuristic inspired trainers. 👟


Scroll for some looks from the campaign. 😜










THREE STRIPE LIVE BY ADIDAS.

25 May 2019


If you aren’t following @3StripeLive on Twitter, then you’re missing out on free sports coverage dedicated to women’s sports! 👀

In partnership with Twitter Sport and Intersport, Adidas have committed to providing coverage live and direct of women’s high school volleyball and soccer games in the U.S. 🏐👧⚽

They have pushed the agenda that levelling the field starts with creating more access, opportunities and visibility for girls to have representation in sport so that they could one day aspire to be like them.

Adidas have been making their voices loud and clear with campaigns such as She Breaks Barriers aimed at increasing the visibility of women in sport. Consequently, this initiative has birthed the @3StripeLive series, pairing live games with conversations on Twitter aiming to secure a global reach. This is a huge W for both the players, who will gain greater exposure and the inspired viewers who may find a reason to start a new sport or stay and emulate their role models. 👑


@Adidas @AdidasWomen @TwitterSport, you’re doing amazing sweetie.  








This post is not sponsored.

Images not owned by INMYJERSEY.

TOMMY SPORT BY TOMMY HILFIGER

25 March 2019



Tommy Hilfiger recently launched their debut sportswear line, Tommy Sport, making them the latest stellar brand to join the athleisure wear party. 🔥

Described as “performance tech in high style, ready for daily life”, the spring 2019 Tommy Sport collection has all the staple classics we were expecting. This range includes the elite blue, white and red of the brand, accentuated logo’s, joggers, leggings and hybrid sandals.

Tommy Hilfiger, known for it’s popularity in the 90’s with high profile hip-hop icons such as Aaliyah; continues to extend it’s well-established market. Most recently, Tommy Hilfiger teamed up with Zendaya to create a retro-inspired capsule which was showcased in Paris. 

Scroll for a 👀 of Tommy Sport looks.




















This post is not sponsored.
Images not owned by INMYJERSEY, can be found the Instagram handles above.


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