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TRULY ATHLEISURE: THE VERSATILITY OF IVY PARK X ADIDAS

21 February 2020





It's been just over a month since the eagerly anticipated Ivy Park X Adidas release hit the shelves - after a period of teasers which included the beaded 'Ivy Park' braids and the iconic grillz. 👄

Since then, the global response from the collection has been incredibly LOUD 🔊,  particularly on social media from the likes of Stormzy to Kim Kardashian promoting their care package sent by the CEO Queen B. (Still waiting patiently for mine).  🕓

The versatility of the sold-out collection ticks all the athleisure-wear boxes, and we love to see it! The collection includes a range of pieces such as matching crop tops and leggings, jumpsuits and dresses in a distinct maroon and orange colour-way. 

Beyonce has certainly spoilt us with a selection of gender-neutral clothing pieces that can be worn anywhere and by anyone. We're already anticipating the next drop from Ivy Park and Adidas, wbu?💁

Scroll for looks.  👀👀


























Images not owned by IMJ.
Images can be found on the Instagram handles above.






FIGHT THE GOOD FIGHT: PUMA X BALMAIN

4 January 2020





When news broke out last year that Puma was collaborating with Balmain, I wasted no time to see the excellence of their project. The prospect of Balmain - an elite luxury fashion house teaming up with Puma was one that definitely tickled my fancy.

Olivier Rouseting, Balmain’s creative director teamed up with Puma Ambassador Cara Delevigne to create two limited-edition capsules. The combined forces of Olivier and Cara sparked a collection that fused traditional boxing gear with Parisian couture. 🥊

The 35 piece collection includes a range of sports bra's, boxing shorts, bomber jackets, and trainers, incorporating a palette of mostly red, blue and gold colours to add to the lavish look. Of course, by simply judging the array of sequins detailed in some of these pieces, it is no secret that it was made for those with an expensive taste. 🤑🤑🤑

The message behind the collaboration? To fight the good fight.

Certainly in my life, I’ve been faced with situations where I’ve had to work tirelessly to try to make good choices in order to help others.

Though what can stop people from fighting the good fight is fear.

We live in a time where everyone’s chatter is so loud, on social media and IRL - you absolutely cannot be voiceless. If you haven’t already found your voice, make it a goal to mute everyone else’s and once you have found it, own it. 

Through your work and everything you do keep fighting until you can say, "I have fought the good fight, I have finished the race, I have kept the faith.” 2 Timothy 4-7. 

What are you fighting for in 2020? 👀



























Images not owned by IMJ.
Images can be found on Instagram handles above.





THE SUSTAINABILITY MENU: VEGAN STAN SMITHS & PLANT-BASED REEBOK’S

5 December 2019



‘Veganism’ and ‘Plant-Based’, aren’t words that we typically associate with creps though Adidas and Reebok’s most recent releases suggest that maybe we should? 

In championing conscious fashion, Adidas re-imagined their original Stan Smiths while Reebok created high performance shoes that represent those exact principles, embracing the many ways of vegan living that stretch beyond diet.


  • By definition, Veganism stands for, "A philosophy and way of living which seeks to exclude- as far as is possible and practicable- all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment." - The Vegan Society

à la carte 🍏

Adidas teamed up with Stella McCartney for the second time to reinvent the iconic Stan Smiths making them entirely vegan. The trainers are constructed with materials such as synthetic leather and an animal-free alternative glue which replaced the usual glue. 

The Adidas x Stella McCartney Stan Smiths look identical to the original pair, though this version features multi-coloured laces and tiny punched out stars in rainbow shades down the side rather than the usual 3 stripes. Downside? It’s pricey. $$$$

Additionally, Reebok released it’s first ever plant-based performance shoes, 'Forever Floatride GROW', made out of castor bean oil, eucalyptus tree, algae, and natural rubber. 

Reebok were able to achieve their sustainability goals by using natural materials to create the trainers without compromising on its high performance standard.


Scroll for a 👀

















Images not owned by INMYJERSEY.

Can be found on the Instagram handles above.








“ATHLETE IN PROGRESS”: OFF-WHITE X NIKE’S SECOND CAPSULE

10 November 2019




If you thought Off-White and Nike were done after their first and extremely popular “Athlete In Progress” collection, you better think about saving your coins for their next instalment. 👏

Off-White x Nike recently announced their second “Athlete In Progress” collection starring Britain’s fastest woman, Dina Asher-Smith.

This collection follows on from the first instalment of “Athlete In Progress” which proved to be well sought-after with influencers, artists and athletes all over the world sharing their version of swag on social media. 

The collection includes several statement pieces in yellow such as crop tops and leggings with a single lace detailing at the waist. Lightweight outerwear with the signature Off-White and Nike logo. 🔥🔥

Additionally, the collection features pieces in a black, white and yellow tie-dye effect and a tonal black technical vest-meets-backpack.

Inspired by the style of track and field athletes, Virgil Abloh continues to draw inspiration from the sport though this time round, Asher-Smith is seen gracefully modelling the range. 

Scroll for looks. 👀




























Images not owned by INMYJERSEY.
Can be found on the Instagram handles above.

CREP CORSETS: UPCYCLING LIKE WE’VE NEVER SEEN IT BEFORE

9 October 2019




Sustainability is a word that has been on the lips of designers hoping to push for more ethical options on the market, like Adidas x Parley’s fight for the oceans. In response to the current climate crisis, designers have cleverly come up with innovative ways to reduce harmful waste on the planet, for instance by upcycling. 

Upcycled fashion refers to the process of reworking old materials to produce something unique and of higher value. Upcycled garments can look so unusual to the eye but it’s one-of-a-kind concept and design is extremely clever. *chef kiss* 😜

In line with this, HypeBae recently interviewed U.S. based designer, @friskmegood and we’re here to reiterate that you NEED to be following this babe. On Depop, Cierra Boyd sells her unique crep corsets made from thrifted Nike AF1’s and New Balance trainers. Cierra told HypeBae, “upcycling fashion is my passion because it gives me the opportunity to create art that is one-of-a-kind.”


Scroll to see the beauty of her creations. 👀





































Images not owned by INMYJERSEY.

Can be found on the Instagram handles above.



FILA: SS20 AT MILAN FASHION WEEK, FLAMES OR FLAT?

23 September 2019



With all eyes on Milan Fashion Week 👀👀, Fila presented their Spring Summer 2020 collection on the penultimate day of fashion week in the Italian city. Taking to the runway for its second-ever solo showcase in Milan, Fila premiered its collection which marries activewear and streetwear.

Tapping into the brand's signature ethos, Fila maintained it’s whites, blues, and reds in an orderly fashion with hues of yellow and black dispersed in between. 

Swimsuits, midi dresses, lightweight jackets, and monochromatic fits all featured in the collection, not forgetting key accessory embellishments such as gym and bum bags all included with the well-established accentuated logo. 💣

Fila cements its place on the Fashion Week calendar for its second year in a row with a perfectly seamless presentation and unique looks. Could this possibly open the doors to more athletic apparel marking the runway? 🤔 Times are changing. 


Scroll for a taster of some pieces from the collection. 👏














































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