13 March 2020

Mattel recently unveiled a crop of female sports stars that have been made into barbie dolls and honestly, I'm sold. By carefully selecting some of the world's top female athletes, their aim is simple: to encourage and empower girls

As part of the brands 'Shero' campaign which rolled out just before International Women's Day this month, the likes of Britain's fastest woman Dina Asher-Smith and French football star Amandine Henry were gifted with one-of-a-kind dolls to celebrate their achievements. ⚽💥

Made in their exact likeness, the dolls feature tiny accessories and sports kit 🎽 that are absolutely relevant to each athlete. Although these dolls are not commercially available to cop, the significance of it is loud and clear. 📢

Women deserve to be celebrated. 🥇

Scroll to see the one-of-a-kind dolls. 👀😍

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