ACTIVEWEAR BRANDS HELPING TO TACKLE GLOBAL PANDEMIC

31 March 2020



Sadly we're all currently experiencing an uncertain time whereby thousands of people are fighting for their lives due to the coronavirus pandemic. 🌍

As a result, many businesses and organisations have stepped forward to help fight the virus, including the likes of sportswear giants Nike and New Balance donating millions to support global communities. 

Recognising the shortage of PPE (Personal Protective Equipment), brands such as Under Armour have assembled face masks, face shields and gowns to distribute to those at the frontline working incredibly hard.

Activewear brand Elissa & Stef are kindly giving away free leggings to NHS health-care workers for their efforts in keeping the country safe. 

In short, the solidarity is beautiful. 💙

American Rapper Future Hendrix really meant it when he titled his song 'March Madness' and honestly, if I could "dress it up and go to NASA" - I really would. 

Scroll for a look at what brands are doing and #StaySafe 🏡


UNDER ARMOUR





NEW BALANCE




MERCEDES F1




ELISSA & STEF




O'NEILLS









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Images can be found on the Instagram handles above.

BARBIE WORLD: WORLD-CLASS SPORTSWOMEN MADE INTO DOLLS

13 March 2020


Mattel recently unveiled a crop of female sports stars that have been made into barbie dolls and honestly, I'm sold. By carefully selecting some of the world's top female athletes, their aim is simple: to encourage and empower girls

As part of the brands 'Shero' campaign which rolled out just before International Women's Day this month, the likes of Britain's fastest woman Dina Asher-Smith and French football star Amandine Henry were gifted with one-of-a-kind dolls to celebrate their achievements. ⚽💥

Made in their exact likeness, the dolls feature tiny accessories and sports kit 🎽 that are absolutely relevant to each athlete. Although these dolls are not commercially available to cop, the significance of it is loud and clear. 📢


Women deserve to be celebrated. 🥇

Scroll to see the one-of-a-kind dolls. 👀😍










Images not owned by IMJ.
Images can be found on the Instagram handles above.





MAMBA MENTALITY: NAIL TECHS HONOUR KOBE BYRANT WITH NEXT-LEVEL DESIGNS

4 March 2020




The tragic death of NBA legend Kobe Bryant along with his daughter Gianna 'Gigi' Bryant and seven other victims of the helicopter crash - sent shockwaves around the world on January 26th. RIP. 💛💜

The beauty of sport is that its transcending, many people from all walks of life young, old, sports enthusiasts or not - all mourned the loss of a legend. Beautiful tribute murals have since been painted across the world, from Los Angeles, USA to Khammam, India and creatively, nail technicians have crafted designs to honour his legacy.

Many of the designs include Kobe's jersey numbers '24' and '8', the yellow and purple of Lakers, a number '2' for Mambacita Gigi - all in various nail shapes such as pointy, coffin, rounded or squared. 💅😍

Scroll for some designs that we love. 👀🏀

#MambaForever

























Images not owned by IMJ.
Images can be found on the Instagram handles above.









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