DONE DEAL: ICONIC FEMALE ATHLETE SPONSORSHIP DEALS

11 May 2020


Last week, news broke out about Puma offering England international Raheem Sterling a whooping £100m to represent the brand. πŸ’ΈπŸ’°πŸ€‘

If signed, this record-breaking deal would make him the highest-paid football player for the brand.  ⚽

On the back of that, Highsnobeity curated an interesting list of 'iconic athlete endorsements deals' published on Snapchat which featured only one female athlete. Naomi Osaka. πŸ‘‘πŸŽΎ

However, one truly isn't enough so we thought we'd curate our own list to include even more females, all iconic in their own unique way.

πŸ‘€ πŸ‘€ πŸ‘€ πŸ‘€ πŸ‘€






  • KORI CARTER

Spotting a Jordan/Jumpman sponsored athlete in the world of track and field is incredibly rare but World Champion Kori Carter is quite literally "taking flight" over the 400m hurdles. πŸ›«

Witnessing Kori kitted out in Jordan from head to toe at meets and trials is evidence of how Jordan has evolved to embrace other sports away from Basketball court. πŸ€



  • SYDNEY MCLAUGHLIN

Sydney is a prolific athlete and HAS been since high school. At 16 years old, the American hurdler became the youngest track and field athlete to make the U.S. Olympic team since 1980.

Her personality? Just as phenomenal AND she's beautiful - with just under half a million followers on the gram. Very marketable. 

Sydney eventually signed for New Balance - beating the likes of top brands such as Nike. All we see is dollar signs! πŸ€‘ $$$$$$



  • ALLYSON FELIX

Allyson made the switch-up from Nike to Athleta after her pregnancy to become the first-ever sponsored athlete for the brand. 

By signing with Athleta, Allyson sent a powerful message to Nike about their flawed maternity contracts which eventually led to them making positive changes to support pregnant athletes/new mums. πŸ€°πŸ’œ

Love. to. see.



  • SKY BROWN

11-year-old skateboarding sensation Sky Brown is the youngest Nike sponsored athlete in the world. πŸŒπŸ‘‘

Her accolades include becoming the youngest professional skateboarder in the world at age 10. 

Sensationally, Sky is set to become the youngest Summer Olympian to represent Great Britain at the Tokyo Olympic Games. 

Who else would you include in this list?








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Images can be found on the Instagram handles above.

TOMME BRAND: PINK MINI BASKETBALL BAG

8 May 2020




The moment @badgalriri posted an Instagram picture carrying a Louis Vuitton football bag, I stared for a while, double-tapped then quickly searched the web for something similar. To no avail!

Thankfully, my browsing skills on Instagram were successful enough to find a brand that sells basketball bags which were just a fire. *Added to basket* πŸ’ΈπŸ’ΈπŸ’Έ

Tomme isn't just limited to basketball bags. The British based brand also offers NFL bags and Tennis ball micro bags - each handmade with straps to go with. 

The versatility of this accessory is unmatched. You can dress it up with heels or dress it down with trainers - perfectly suitable for any occasion. πŸ’˜

Scroll for a πŸ‘€ of how I wore it.







PLAY INSIDE: NIKE ICON CLASH ACTIVEWEAR INSPO

4 May 2020



Playing inside doesn't have to mean throwing on leggings that have caught dust from living at the bottom of your wardrobe. We're here to tell you that now is the perfect time to revamp your activewear closet! 

With Nike's Living Room Cup Challenge in mind, we've found the perfect pieces from Pro: Direct Fit that will have you kitted up for the next challenge. More specifically, from Nike's most recent Icon Clash collection.

A personal fave from the collection is the crop top and leggings set in fuchsia pink - which is currently on sale! πŸ‘€πŸŽ‰

Looking good makes you feel good, so we challenge you to pick a cute workout outfit each week and participate in the Living Room Cup. 

Mark it in your calendar, make it an event. Dress up and get to your sweat on! πŸ’¦

πŸ”₯













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Images not owned by IMJ.
Images owned by Pro:Direct FIT. Not a sponsored post, purely opinion. 

VIRTUAL STYLE: ADIDAS FITS ON ANIMAL CROSSING

24 April 2020




According to Forbes, Animal Crossing: New Horizons tops the charts for the most talked-about game on social media across the globe - and we've definitely noticed! πŸ‘ΎπŸ’₯

Gamers are spending even more time on their consoles amid the coronavirus pandemic and although we're not able to dress up and go out, many have created fashionable styles for their virtual gaming characters. πŸ‘•πŸ‘Ÿ

This has been possible thanks to 1000's of QR Codes for Animal Crossing gamers - which have been cleverly used to create stylish custom designs.

Follow these babes for πŸ”₯ gaming content: @nnesaga @theblackgirlgamers @elzthewitch


How are we all spending our days quarantining? πŸ‘€












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ACTIVEWEAR BRANDS HELPING TO TACKLE GLOBAL PANDEMIC

31 March 2020



Sadly we're all currently experiencing an uncertain time whereby thousands of people are fighting for their lives due to the coronavirus pandemic. 🌍

As a result, many businesses and organisations have stepped forward to help fight the virus, including the likes of sportswear giants Nike and New Balance donating millions to support global communities. 

Recognising the shortage of PPE (Personal Protective Equipment), brands such as Under Armour have assembled face masks, face shields and gowns to distribute to those at the frontline working incredibly hard.

Activewear brand Elissa & Stef are kindly giving away free leggings to NHS health-care workers for their efforts in keeping the country safe. 

In short, the solidarity is beautiful. πŸ’™

American Rapper Future Hendrix really meant it when he titled his song 'March Madness' and honestly, if I could "dress it up and go to NASA" - I really would. 

Scroll for a look at what brands are doing and #StaySafe 🏑


UNDER ARMOUR





NEW BALANCE




MERCEDES F1




ELISSA & STEF




O'NEILLS









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BARBIE WORLD: WORLD-CLASS SPORTSWOMEN MADE INTO DOLLS

13 March 2020


Mattel recently unveiled a crop of female sports stars that have been made into barbie dolls and honestly, I'm sold. By carefully selecting some of the world's top female athletes, their aim is simple: to encourage and empower girls

As part of the brands 'Shero' campaign which rolled out just before International Women's Day this month, the likes of Britain's fastest woman Dina Asher-Smith and French football star Amandine Henry were gifted with one-of-a-kind dolls to celebrate their achievements. ⚽πŸ’₯

Made in their exact likeness, the dolls feature tiny accessories and sports kit 🎽 that are absolutely relevant to each athlete. Although these dolls are not commercially available to cop, the significance of it is loud and clear. πŸ“’


Women deserve to be celebrated. πŸ₯‡

Scroll to see the one-of-a-kind dolls. πŸ‘€πŸ˜










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MAMBA MENTALITY: NAIL TECHS HONOUR KOBE BYRANT WITH NEXT-LEVEL DESIGNS

4 March 2020




The tragic death of NBA legend Kobe Bryant along with his daughter Gianna 'Gigi' Bryant and seven other victims of the helicopter crash - sent shockwaves around the world on January 26th. RIP. πŸ’›πŸ’œ

The beauty of sport is that its transcending, many people from all walks of life young, old, sports enthusiasts or not - all mourned the loss of a legend. Beautiful tribute murals have since been painted across the world, from Los Angeles, USA to Khammam, India and creatively, nail technicians have crafted designs to honour his legacy.

Many of the designs include Kobe's jersey numbers '24' and '8', the yellow and purple of Lakers, a number '2' for Mambacita Gigi - all in various nail shapes such as pointy, coffin, rounded or squared. πŸ’…πŸ˜

Scroll for some designs that we love. πŸ‘€πŸ€

#MambaForever

























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TRULY ATHLEISURE: THE VERSATILITY OF IVY PARK X ADIDAS

21 February 2020





It's been just over a month since the eagerly anticipated Ivy Park X Adidas release hit the shelves - after a period of teasers which included the beaded 'Ivy Park' braids and the iconic grillz. πŸ‘„

Since then, the global response from the collection has been incredibly LOUD πŸ”Š,  particularly on social media from the likes of Stormzy to Kim Kardashian promoting their care package sent by the CEO Queen B. (Still waiting patiently for mine).  πŸ•“

The versatility of the sold-out collection ticks all the athleisure-wear boxes, and we love to see it! The collection includes a range of pieces such as matching crop tops and leggings, jumpsuits and dresses in a distinct maroon and orange colour-way. 

Beyonce has certainly spoilt us with a selection of gender-neutral clothing pieces that can be worn anywhere and by anyone. We're already anticipating the next drop from Ivy Park and Adidas, wbu?πŸ’

Scroll for looks.  πŸ‘€πŸ‘€


























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FIGHT THE GOOD FIGHT: PUMA X BALMAIN

4 January 2020





When news broke out last year that Puma was collaborating with Balmain, I wasted no time to see the excellence of their project. The prospect of Balmain - an elite luxury fashion house teaming up with Puma was one that definitely tickled my fancy.

Olivier Rouseting, Balmain’s creative director teamed up with Puma Ambassador Cara Delevigne to create two limited-edition capsules. The combined forces of Olivier and Cara sparked a collection that fused traditional boxing gear with Parisian couture. πŸ₯Š

The 35 piece collection includes a range of sports bra's, boxing shorts, bomber jackets, and trainers, incorporating a palette of mostly red, blue and gold colours to add to the lavish look. Of course, by simply judging the array of sequins detailed in some of these pieces, it is no secret that it was made for those with an expensive taste. πŸ€‘πŸ€‘πŸ€‘

The message behind the collaboration? To fight the good fight.

Certainly in my life, I’ve been faced with situations where I’ve had to work tirelessly to try to make good choices in order to help others.

Though what can stop people from fighting the good fight is fear.

We live in a time where everyone’s chatter is so loud, on social media and IRL - you absolutely cannot be voiceless. If you haven’t already found your voice, make it a goal to mute everyone else’s and once you have found it, own it. 

Through your work and everything you do keep fighting until you can say, "I have fought the good fight, I have finished the race, I have kept the faith.” 2 Timothy 4-7. 

What are you fighting for in 2020? πŸ‘€



























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