GOOD AMERICAN'S LEOPARD SPOTS

28 November 2018






Good American recently added leopard print pieces to their performance wear range, a real statement to show off their fashion forward fitness range.

Their leopard print pieces includes leotards, zip up sport bras, jumpsuits, shorts and leggings built to get your beast mode on.

Olivia Oblanc X Adidas Originals

21 November 2018




Adidas iconically reimagined its three stripes by collaborating with Olivia Oblanc, a designer ready to make her mark in the industry. Oblanc combines workwear and streetwear to create a 15 piece vintage inspired sportswear collection, a gender fluid classic with Kendall Jenner creatively directing the campaign. 

“HONEY, YOU'RE A TERRIBLE SPORTS FAN”.

14 November 2018






Fans worldwide who tuned in to watch Baseball’s Astro vs. Red Sox playoff game last month would’ve witnessed the umpire make a controversial call by denying a home run due to the spectators interference with a players attempt to catch the ball. 

ADIDAS STATEMENT COLLECTION

9 November 2018






Adidas teamed up with Very early this month to launch their latest Statement Collection, a capsule collection curated for women. 😍 The campaign- fronted by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Gardine Muguruza took it's inspiration from the versatility of their lifestyles, their different approaches to training thus, creating performance wear to match it.
The visibility of this campaign, with it being plastered all over social media made us feel compelled to write a feature. Maybe it was sign that this was made to be on IMJ? Or just very good marketing.

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