LAPP X GOOGLE PIXEL: WHY YOU SHOULD BUY LAPP THIS CHRISTMAS.

25 December 2018





LAPP The Brand teamed up with Google Pixel last week as part of Google Pixel 3’s Curiosity Rooms series. LAPP short for Leomie Anderson the Project and Purpose hosted a mini pop-up shop along with a talk by the model herself and guest speaker Munroe Bergdorf. The shop displayed staple pieces from LAPP’s collection including all-in-ones, neon coloured gym sets and limited pieces of their exclusive soon to drop, flight suit. 🔥

PUMA X BARBIE

11 December 2018






To celebrate 50 years of the iconic Puma Suede, PUMA collaborated with Barbie to create an exclusive range which includes a rework on the classic Suedes, sports apparel, accessories and a doll set to match our fly.

This drop explores the world of Barbie with her signature hot pink style, oversized bows and sporty silhouettes for the modern day Barbie girls and #PUMAWOMEN worldwide. 💕

NIKE X AMBUSH

1 December 2018





On the 6th day of Christmas, my true love gave me to… A Nike x AMBUSH collection. 🔥

AMBUSH, founded by Verbal and Yoon Ahn, a Tokyo based jewellery line announced its collaboration with Nike by teasing us with a glimpse of what’s to come. What was shown was enough to whet our appetite, particularly the stand-out faux fur jacket. AMBUSH crafted a perfectly clever reversible faux-fur jacket with an enlarged Swoosh that’s noticeable ’when you look back at it’. Other staple pieces in the collection include silver and gold metallic jackets, tracksuits with reflective details and a mid-top version of the Airmax 180’s.

GOOD AMERICAN'S LEOPARD SPOTS

28 November 2018






Good American recently added leopard print pieces to their performance wear range, a real statement to show off their fashion forward fitness range.

Their leopard print pieces includes leotards, zip up sport bras, jumpsuits, shorts and leggings built to get your beast mode on.

Olivia Oblanc X Adidas Originals

21 November 2018




Adidas iconically reimagined its three stripes by collaborating with Olivia Oblanc, a designer ready to make her mark in the industry. Oblanc combines workwear and streetwear to create a 15 piece vintage inspired sportswear collection, a gender fluid classic with Kendall Jenner creatively directing the campaign. 

“HONEY, YOU'RE A TERRIBLE SPORTS FAN”.

14 November 2018






Fans worldwide who tuned in to watch Baseball’s Astro vs. Red Sox playoff game last month would’ve witnessed the umpire make a controversial call by denying a home run due to the spectators interference with a players attempt to catch the ball. 

ADIDAS STATEMENT COLLECTION

9 November 2018






Adidas teamed up with Very early this month to launch their latest Statement Collection, a capsule collection curated for women. 😍 The campaign- fronted by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Gardine Muguruza took it's inspiration from the versatility of their lifestyles, their different approaches to training thus, creating performance wear to match it.
The visibility of this campaign, with it being plastered all over social media made us feel compelled to write a feature. Maybe it was sign that this was made to be on IMJ? Or just very good marketing.

CALVIN KLEIN PERFOMANCE FALL 18

23 October 2018


Shot by @darren_gerrish

Calvin Klein Performance launched it's Fall 2018 collection recently, with work-out events hosted at BLOK (London) promoting it's launch. 

VICTORIA SPORT: TRAIN LIKE AN ANGEL 2018

16 October 2018





Preparations for the Victoria’s Secret Fashion Show 2018 are noticeably underway with the Victoria’s Secret Angels putting in werk à la gym. 💪

For those unfamiliar with #VSFS18, it is an annual grandiose televised fashion show promoting it’s lingerie and sleepwear pieces worn and paraded down the runway by the worlds most popping fashion models and performers.  

OFF-WHITE "ACTIVE"

3 October 2018



Following on from Off-White's successful women's ss19 show in Paris titled "Track & Field", Virgil Abloh teased us all with a series of Insta stories posts displaying new pieces of activewear from the brand.

ASOS GOES ACTIVE WITH 4505 COLLECTION

10 September 2018














Early this year, ASOS released their first own label activewear line to add to the forever thriving activewear industry.

ASOS is continually moving forward and it comes as no surprise that it has launched its own to add to an industry that is already moving at 100mph❗

JORDYN WOODS LAUNCHES SECNDNTURE

30 August 2018




The growth of the activewear industry is rapidly thriving on a global scale and US Plus Size model Jordyn Woods  has contributed to it by launching her first ever solo business venture, SECNDNTURE👀

NBA AWARDS: LOOKBOOK

29 June 2018



The NBA Awards evening recognises the talent and absolute madness displayed on the court this season, crowning deserved players of titles such as MVP of the year. 

RONDA ROUSEY: UFC HALL OF FAME

16 June 2018





Some years ago, the thought of women establishing themselves as world-class, professional fighters in the UFC’s Octagon was unimaginable. Ronda “Rowdy” Rousey did that.

JERSEY DRESSES COMEBACK.

19 April 2018





Jersey dresses were a commonality in the early 2000’s, with most celebs being papped in one or regular people wishing they had one in their wardrobe.

GAME DAY NAILS.

13 March 2018





For some, visiting the nail salon and treating ourselves to a manicure (days before) becomes routinely part of our Game Day prep, as much as it involves preparing the body.

SPORTS BRA'S: THEN AND NOW.

21 January 2018






The proliferation of women's sports bra's soon after Lisa Lindahl's 'Jockbra', is one that has quickly yet finely evolved over time and will always remain an absolute necessity.

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